Discuss

Martin is now Creative Director at London based branding agency, Heavenly.

To see what Martin and Heavenly are now producing vist http://www.heavenly.co.uk

I am also a big fan of idents and cannot wait till saturday.

I'm a massive fan of the bbc idents.. in fact I wait up at christmas to see what cool and creative ideas the bbc have come up with for crimbo

We've all been there.... come on Gaz, share it with the group...!

Personally, I would expect the other idents to fall in line over the course of the next year or two. I'd predict BBC Two early next year, BBC Three in the Summmer. BBC Four has only recently rebranded (or got new idents) so I would expect them to be adjusted rather than see any wholesale changes.

Come back in a year, and tell me if I'm right!

(As for BBC News 24 and Parliament, they are kind of different beasts. But I hope to dear God they update News 24's on screen presentation package, it's so poor. Their on the hour idents however are fantastic!)

Just wanted to add.. I think the new bbc ONE logo sucks... it dosn't move with the rest of the brand.. i.e. news 24.. unless its moving that way.. ok last of my bbc blogging rants!

I'm a massive fan of the bbc idents.. in fact I wait up at christmas to see what cool and creative ideas the bbc have come up with for crimbo (very disappointed in last year - did they do one??)

Any way thank god they have changed, love the hippo idea (O) but most of all as I fly power kites I'm lovin the 10 power kiters and can't wait for it to b air'd so i can see the result!

Sound's familiar, maybe I'm starting to sound like a scratched record!

'In fact I think I'm right in saying it's designer Edward Johnston, studied under Gill and thus the similarties, but I may be wrong.' -- I remember this conversation outside a pub (with a drunken opera singer outside) after one of the days at @media2006.

Thanks Si! Sorry if I misinterpeted your views on the BBC logo.

However, without trying to become a big head, the London Underground doesn't actually use Gill Sans, but a very similar typeface, todays version known as New Johnston

In fact I think I'm right in saying it's designer Edward Johnston, studied under Gill and thus the similarties, but I may be wrong.

I think you misunderstood my point about the BBC logo.

I really don't have a problem with it. I think it was one the most simplistic and powerful logos emblazoned on UK society for a long time. True - Gill Sans did have a period where it was overused but the two brands that carried it off nicely (for me) was the BBC effort and London Underground. They have lasted the test of time and are both still recognised as corporate but, at the same time, friendly logos.

Changing the BBC logo (and not the BBC One logo) for the sake of rebranding would be a really stupid move in my opinion. Keep it as it is.

I thought I should just clear that up. Your points on the whole issue are really fair by the way. You obviously know a lot about the issue. I'll have a read through your dissertation when I get a chance.

I love the Channel 4 idents too - they are proably my favourite on screen idents at the moment. Channel 4 and the BBC are always top notch in how they present themselves.

As for ITV, I have nothing but distain for the whole God damned organisation (if you could call it organised!), so don't get me started on their identity!

I have yet to see these new idents. Although, I quite like the size and position of the BBC One text in your first image. I thought the hot air-balloon globe was alright. The dancing idents didn't really bother me, but they definitely smelt of political correctness with the black, wheelchair bound sports player! (note: I have no problem with this!).

Although I'm not an avid 'fan' of indents, I do quite like the (new?) Channel 4 ones, with the smooth camera movement to only briefly show the number four within natural/industrial/urban landscapes.

I really like the new ITV branding. The font and use of colours aswell as the position of the elements within the block, such as 'coming up next:' next and such.